Brand Identiy, Digital Design, Photography
Private Packs is a start up project founded in New York City providing alternative therapeutic options for intimate relief. I focused on the concept and development of their identity, website and photo direction. Inspired by the fig tree leaf found in the story of Adam and Eve, the branding takes a contemporary approach and incorporates illustrative graphics and bright hints of color. The look and feel is minimal, clean yet playful. The intention was to create a vibrantly positive and sterile visual experience.