Brand Identiy, Digital Design, Photography

Private Packs is a start up company based in New York City focused on providing alternative therapeutic products for intimate relief. I concepted and developed their identity, website and photo direction. Inspired by the fig tree leaf which was derived from the story of Adam and Eve, the branding takes a contemporary approach and incorporates illustrative graphics and bright hints of color. The look and feel is minimal, clean yet playful. The intention was to create a vibrantly positive and sterile visual experience.

Website under construction.