Mark


Digital, Social Media, Direction
ModCloth is a digitally native brand offering their customers vintage inspired fashion. The launch of the “Show Them Who’s Boss Campaign” was a marketing initiative to move the brand’s image into a more contemporary and relevant space. Incorporating contrasting pops of color, a retro inspired font and a refreshed photo direction. The campaign is empowering, inclusive and speaks to the ever evolving women that make up ModCloth.






NEXT PROJECT ︎


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